With the aim to develop a coherent and in-depth understanding of the transformational impact and influence of UK-China interaction in the field of virtual and digital heritage technologies, which is a key driver for future creative industries that link digital technology, AI and the vast array of heritage sites
To have an overarching picture of the landscape of the novel virtual heritage industry and technological innovations, the sector survey will focus on the public private partnership models as a driving force in both countries and associated economies
Representative projects will be selected and analysis of content creation, digital technology and the use of virtual tours and engagement with user-groups at the national, regional, and local levels, focusing on museums (closed environments) and heritage sites (open landscapes).
With the in-depth industrial understanding provided from the sector survey, combine with the successful case studies from both countries, the project findings and reports will be a guide to future collaboration between UK and China in the field of cultural heritage digitalisation.
The Virtual Heritage Futures project builds on an existing UK-China research collaboration to investigate the short and long-term impact and opportunities for the private sector and creative industry (with a focus on digital technology) to inform, support, and optimise the direction of museums business models. It will contribute to the Sustainable Development Goals in both countries, looking at Creative economy, Sustainable cities and infrastructures and, sustainable preservation of cultural heritage. It is developed based on the pioneering work of the 'Museums of the Future' (MoF) project since 2017, with a network of over 25 sector partners and stakeholders, to respond to structural challenges to museums as cultural and educational institutions struggling with outdated business models.
This project is collaborating with two Chinese universities, Beijing Institute of Technology and China University of Communication, as well as several industrial experts from virtual reality and artificial intelligence.
Principal Investigator
Co-Investigator from Nottingham Trent University
Research Assistant from Nottingham Trent University
Research Assistant from Nottingham Trent University
Co-Investigator from China University of Communication
Co-Investigator from China University of Communication
Co-Investigator from Beijing Institute of Technology
Research Assistant from China University of Communication
Research Assistant from Beijing Institute of Technology
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